This is one of the most common questions we get about InsuranceSplash websites and it should be.
A website is worthless if nobody sees it.
This question is tricky to answer because SEO is often misunderstood and we don't want to set the wrong expectations. The short and sweet answer is...
InsuranceSplash websites are VERY well optimized for SEO, but even the best optimized website won’t deliver traffic on it's own.
If you want a more thorough explanation please read on...
A website is worthless if nobody sees it.
This question is tricky to answer because SEO is often misunderstood and we don't want to set the wrong expectations. The short and sweet answer is...
InsuranceSplash websites are VERY well optimized for SEO, but even the best optimized website won’t deliver traffic on it's own.
If you want a more thorough explanation please read on...
InsuranceSplash Websites are VERY Well Optimized
We don’t hold anything back with the SEO on our websites.
Every page on our websites has been carefully written and designed with appropriate keywords, title-tags, alt-text, and countless other features you'll never even notice... but Google will.
In fact, our websites are so well-optimized "off-the-shelf" that when clients purchase additional SEO services from us we rarely need to spend any time adjusting the technical SEO of their website. We go straight to content and online footprint building.
Every page on our websites has been carefully written and designed with appropriate keywords, title-tags, alt-text, and countless other features you'll never even notice... but Google will.
In fact, our websites are so well-optimized "off-the-shelf" that when clients purchase additional SEO services from us we rarely need to spend any time adjusting the technical SEO of their website. We go straight to content and online footprint building.
But Your Website's Optimization is a Small Piece of the SEO Puzzle
According to a survey of the most prominent SEO experts by Moz.com, On-Site factors account for about 15-25% of your Google rankings.
This means 75-85% of your SEO happens away from your website!
Wondering what Google could care about more than your website?
(By the way, our paid SEO services are designed to fill all these SEO needs. Or if you want to DIY ask about how we can help for free)
This means 75-85% of your SEO happens away from your website!
Wondering what Google could care about more than your website?
- Your Business Profile on Google.com
- Links to Your Website from Other Sites
- Business Listings on Other Sites
- Online Reviews on Other Sites
- Popularity (Do people search for your agency often?)
- Social Media Presence on Other Sites
(By the way, our paid SEO services are designed to fill all these SEO needs. Or if you want to DIY ask about how we can help for free)
Why Does Google Care More About What's Happening Away From Your Site?
The most important thing to Google is sending people to the best insurance agencies.
The best way for Google to tell the quality and popularity of your agency is by looking at everything they can find across the internet about the agency.
On-site SEO is still important. Google needs to understand what you sell and find content about your products on your site. Your site is one part of a big equation.
The best way for Google to tell the quality and popularity of your agency is by looking at everything they can find across the internet about the agency.
On-site SEO is still important. Google needs to understand what you sell and find content about your products on your site. Your site is one part of a big equation.
No Website is 100% Optimized - Not Even Google.com!
There are hundreds of technical aspects of on-site SEO. While each factor may help to a certain degree it is impossible to get every possible aspect of a website optimized for SEO without sacrificing other elements like usability, editability or cost.
The key with on-site technical SEO is to do your best with the 70-80% of the factors you can easily control. An insurance website with better content and a larger online footprint will always outrank a website with better on-site technical SEO.
The key with on-site technical SEO is to do your best with the 70-80% of the factors you can easily control. An insurance website with better content and a larger online footprint will always outrank a website with better on-site technical SEO.
The Best Way to Improve SEO For an InsuranceSplash Website is Adding New Content and Growing Your Online Footprint
Making great content isn't easy and it's even harder to get inbound links to your website, reviews, and other mentions of your agency all over the web.
Those things are hard to fake and take time to build... And that is EXACTLY why they work for SEO.
We offer paid services where we do the off-site SEO work for you and free resources to guide you through the process of doing it yourself.
Those things are hard to fake and take time to build... And that is EXACTLY why they work for SEO.
We offer paid services where we do the off-site SEO work for you and free resources to guide you through the process of doing it yourself.
Insurance SEO is VERY Competitive and Takes Time But It Can Work!
Insurance is one of the top 3 most competitive industries for search rankings. Thousands of insurance agents want the same traffic and Google doesn’t care about you any more than the next guy.
It can cost $20-$60 a click to get someowe searching for insurance quotes to your website using Pay-Per-Click ads on Google. If the competition is paying $50 A CLICK don't expect free traffic to be easy.
It can cost $20-$60 a click to get someowe searching for insurance quotes to your website using Pay-Per-Click ads on Google. If the competition is paying $50 A CLICK don't expect free traffic to be easy.
A Well Optimized Website is a Foundation For SEO
You can't build a great home on a weak foundation and you can't get great Google rankings without a well-optimized website.
InsuranceSplash websites have all the on-site SEO you'll need for your agency to get top rankings on Google.
But no insurance website can get you search engine traffic by itself and it's going to take time before you start seeing significant results.
But we'll be there to help you every step of the way. :)
InsuranceSplash websites have all the on-site SEO you'll need for your agency to get top rankings on Google.
But no insurance website can get you search engine traffic by itself and it's going to take time before you start seeing significant results.
But we'll be there to help you every step of the way. :)